Earth Hour Evolves Beyond The Hour, Beyond The Light Switch
Earth Hour Co-Founder and Executive Director, Andy Ridley,
today announced a series of high profile
and individual environmental actions.
and a new dynamic online platform, to mark the global launch for Earth Hour, Beyond the Hour.
Beyond the Hour marks the start of a new phase for the Earth Hour movement. In 2010 hundreds of millions of people across the world took part in Earth Hour, but switching off the lights was only the beginning. This year Earth Hour asks people to commit to an action, big or small, that they will sustain for the future of our planet.
Jim Leape, Director General of WWF, who addressed media at the launch said: “The challenges that face our planet are immense, but never underestimate the possibility for change when we face these challenges with true common purpose. Hundreds of millions of people around the globe have given us a glimpse of what is possible. It is now time to go beyond the hour and show what can be done – by the people for the planet.”
An online platform www.earthhour.org/beyondthehour that captures and allows individuals, governments and organisations across the globe to share their actions, will act as the tool to showcase and inspire commitments to protect the one thing we all have in common – the planet.
“The Beyond the Hour platform has been built with social media at its core,” Ridley said. “Social media will play a crucial role for Earth Hour 2011, allowing us to connect with millions of people who are committed to taking lasting action for the planet.”
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